调味品企业社会责任营销对企业成长性的影响研究-《中国调味品》

文章信息/Info

Title:: Research on the Impact of Corporate Social Responsibility Marketing on the Growth of Condiment Enterprises

摘要:: 通过2013—2019年A股上市调味品企业的面板数据，实证研究了调味品企业社会责任营销对企业成长性的影响。结果表明：调味品企业承担对股东、供应商和政府的社会责任对企业成长性有显著的提升；承担对消费者和社区的社会责任对企业成长性产生显著的负向影响；承担对债权人和员工的社会责任没有对企业成长性产生影响。并从保障股东权益、维护债权人利益、提高员工薪酬、保证资金正常流动、提高调味品质量、履行对政府的社会责任、积极参与慈善捐赠行为方面提出建议。对于目前激烈竞争环境下调味品企业转变营销观念，更好地承担社会责任提升企业成长性具有启示意义。

Abstract:: Through the panel data of A-share listed condiment companies from 2013 to 2019, this paper empirically studies the impact of condiment corporate social responsibility marketing on the growth of the company. The results show that: the social responsibility of condiment companies to shareholders, suppliers and the government has significantly improved the growth of the company; the social responsibility of consumers and the community has a significant negative impact on the growth of the company; social responsibility to creditors and employees has no impact on the growth of the company. And this paper makes suggestions from the protection of shareholders’’’’’’’’ rights, safeguarding the interests of creditors, increasing employee salaries, ensuring the normal flow of funds, improving the quality of condiment, fulfilling social responsibilities to the government, and actively participating in charitable donations. The research results have enlightening significance for condiment companies to change their marketing concepts under the current fiercely competitive environment, and to better assume social responsibility and enhance corporate growth.